“We love gold! We love wedges! We love booties! We love that Senso combined all the things that we love into one fabulous shoe the Narcisco.” -SM
Tag Archives: SENSO
GRRRRR + MEOW = FANGTASTIC!!!!!!!
What Is TOO Much???
When living in New York, What is Too Much? Can we ever really work enough? Go out to eat, drink and party enough? Meet enough new people that we might love or in some cases hate? Well, for Ty McBride there is really only one thing that is too much for him and you’ll just have to read further to find out. Ty has been in the fashion industry for many years now, working for the amazing Jeffrey Campbell and now the Brand manager of an awesome Australian shoe line “SENSO” which he has helped to cross the seas and grace the US with it’s presence for the first time this Spring season. Enjoy getting to know a little bit about a true fashion ambassador.
SM: So Ty, where do you hale from?
TM: I was born on the border of Eastern Oregon, and was raised on a cattle ranch. My best friend and I refer to it as the “EO” to make it sound a little more mysterious, glamorous if possible! I came from a town known for tater tot’s and onion manufacturing–as well as for being the little blip on the map that is in a different time zone from the rest of Oregon. I grew up 50 minutes by car from Boise Idaho. I was raised on well water at the foot of a dormant volcano.
TM: I was born on the border of Eastern Oregon, and was raised on a cattle ranch. My best friend and I refer to it as the “EO” to make it sound a little more mysterious, glamorous if possible! I came from a town known for tater tot’s and onion manufacturing–as well as for being the little blip on the map that is in a different time zone from the rest of Oregon. I grew up 50 minutes by car from Boise Idaho. I was raised on well water at the foot of a dormant volcano.
SM: How did you get your start in the fashion industry?
TM: In HS I started thrifting to develop, and working in a second hand store, my look then was equal parts Nirvana, 1970′s surf and a touch of Hanson brothers. Scouring second hand stores really helped me develop a sense of my own style and unique take on what appealed to me. In college I went on to work at a small boutique—that is where I truly got my start. I am still grateful for the day I got hired there. I had been backpacking Australia for 6 weeks and was home looking for work. The owner noticed a pair of sandals I had bought in Sydney and asked about them. I started the next day.
TM: In HS I started thrifting to develop, and working in a second hand store, my look then was equal parts Nirvana, 1970′s surf and a touch of Hanson brothers. Scouring second hand stores really helped me develop a sense of my own style and unique take on what appealed to me. In college I went on to work at a small boutique—that is where I truly got my start. I am still grateful for the day I got hired there. I had been backpacking Australia for 6 weeks and was home looking for work. The owner noticed a pair of sandals I had bought in Sydney and asked about them. I started the next day.
SM: You’ve been working with the Shoe Market owners, Dana and Erika, for a while now. How did that relationship come about?
TM: I have lived in and around this neighborhood since 2000. At that time I worked with a tiny, and not super great, shoe line. Erika and Dana ordered a few styles for the store—and things kind of clicked. Later, when I began working at Jeffrey Campbell, I got to work more-and-more with them as this has always been a top brand. Outside of work, my love and admiration of these two women goes well beyond footwear. I love what they provide the neighborhood, and how true they stay to their vision. They are good people—and as I get older that seems to rise above the rest.
TM: I have lived in and around this neighborhood since 2000. At that time I worked with a tiny, and not super great, shoe line. Erika and Dana ordered a few styles for the store—and things kind of clicked. Later, when I began working at Jeffrey Campbell, I got to work more-and-more with them as this has always been a top brand. Outside of work, my love and admiration of these two women goes well beyond footwear. I love what they provide the neighborhood, and how true they stay to their vision. They are good people—and as I get older that seems to rise above the rest.
SM: It seems that you wear many hat’s when it comes to work. Your the Brand Manager for SENSO, you also have your own company, Ty McBride Industries and a blog “Whatistoomuch”. Tell me a little bit about a day in the life of Ty McBride…
TM: I started my own company about 8 months ago, and while it is still developing, I am truly enjoying the challenge. I work in the footwear industry–focusing on branding, sourcing, and brand identity. I have three clients that take up the vast majority of my time. I am basically trying to take everything I have learned in the last 11 years—and apply it uniquely to each of my clients companies. I never thought I would end up in shoes.
As far as a day in my life—no two days are ever the same—I mean, I work in midtown Manhattan…it can get pretty real!
TM: I started my own company about 8 months ago, and while it is still developing, I am truly enjoying the challenge. I work in the footwear industry–focusing on branding, sourcing, and brand identity. I have three clients that take up the vast majority of my time. I am basically trying to take everything I have learned in the last 11 years—and apply it uniquely to each of my clients companies. I never thought I would end up in shoes.
As far as a day in my life—no two days are ever the same—I mean, I work in midtown Manhattan…it can get pretty real!
SM: What would you say really is Too Much?
TM: Clipping your toe nails on the G train is TOO MUCH for me.
TM: Clipping your toe nails on the G train is TOO MUCH for me.
SM: Is there a music artist that you can’t stop listening to right now?
TM: On current rotation is Kristen Allen Zito, the National, Lykke, Built to Spill–and I wouldn’t be being fully honest if I did not let you know that I shamelessly love bad pop music. I am always looking for a good mix CD, this is the way to my heart actually.
TM: On current rotation is Kristen Allen Zito, the National, Lykke, Built to Spill–and I wouldn’t be being fully honest if I did not let you know that I shamelessly love bad pop music. I am always looking for a good mix CD, this is the way to my heart actually.
SM: What is your fashion forcast for the upcoming season?
TM: For Spring—I think we are going to see color color color. My other favorite footwear trend is flatforms. I love a dumpy wedge any day.
TM: For Spring—I think we are going to see color color color. My other favorite footwear trend is flatforms. I love a dumpy wedge any day.
SM: What trend would you like to see disappear forever?
TM: On men, I am getting a little tired of the American Heritage look. I just went to Europe a few times in the last two months and it is like a machine is hidden somewhere in Denmark producing guys in this look by the second. I am ready for guys to branch out. I like this return to masculinity—but I am ready for it to be worked up a bit. There are a few trends I am kind of at odds with—in no specific order I think they would be: Polka dot luggage, Juicy sweats, over-worked eyebrows (for him and her), and vulcanized footwear for men, the celebration of terrifying behavior.
TM: On men, I am getting a little tired of the American Heritage look. I just went to Europe a few times in the last two months and it is like a machine is hidden somewhere in Denmark producing guys in this look by the second. I am ready for guys to branch out. I like this return to masculinity—but I am ready for it to be worked up a bit. There are a few trends I am kind of at odds with—in no specific order I think they would be: Polka dot luggage, Juicy sweats, over-worked eyebrows (for him and her), and vulcanized footwear for men, the celebration of terrifying behavior.
SM: Any advice for the next generation of fashion addicts?
TM: Get outside the box, then stay there. The view is so much nicer.
TM: Get outside the box, then stay there. The view is so much nicer.
SENSO SENSATION!!!!!
The Wait is over my shoe lovers… SENSO has made it to our door step all the way from Australia and we couldn’t be more excited. We got in the “LADEN” and “KATE” and there are still more styles to come… : )
SENSO Sensibility
It’s officially time to get senseless for SENSO cause we now have a Style in 2 different colors for you on PreSale!!!!!!! Also, an inside look at the other styles soon to come to us at Shoe Market…
The “LADEN” $170 now available for PreSale here. There are limited quantities, so get them while you can.
COMING SOON!!!!
The “NYXY” $245
The “KATE” $205 (also in black)
A couple more styles coming soon…
Makes Complete SENSO
Coming across the globe from the land down under is “SENSO” an incredibly unique footwear brand that will have you holding your breath in anticipation. Warning: your next reaction will most likely be “I want that pair!” and “That pair!” and “Wow look at those… I NEED those in my life!!!” This Australian brand is gracing the US with it’s presence in select stores this February and the Shoe Market is proud to be one of them.
SENSO’s Brand Manager, Ty McBride, took time out of his crazed schedule to give us the inside scoop on what to expect from this devote worthy brand.
SM. When, where and how did you happen to discover SENSO?
TM. I met the team for SENSO in Milan just over a year ago. I loved the shoes, we hit it off and started to see some small ways we could work together. It just kind of snowballed and grew—and now a year later we are about to deliver our first round of shoes to 12 stores in the US.
SM. What is their inspiration behind the designs?
TM. The brand, which hails from Sydney, is fun, fast, and itemy. It’s verymuchso geared to the girl on the go—and a shopper who is not afraid of details—color or some extreme shapes. In Australia the brand has been in circulation for over 8 years, continuing to grow and be placed in the best stores–this Australian edge keeps the designs fresh and fun for the client.
SM. How has the US response been to the brand?
TM. We did a sixth month test with the product on solestruck.com. They sold very well. Many styles were reordered, repeated, and recolored. I think in the US there is a hunger for a new line that is fun—a new brand that is taking things up a notch. I guess we will get a better read after this first season is under our belts.
SM. The Shoe Market is extremely excited to be getting SENSO in just a few weeks. What can our customers expect from the brand?
TM. We created a collection that was fun and eclectic for SHOEMARKET. I think that is the other thing so great about SENSO—it speaks to a myriad of styles, clients and women. So, in a neighborhood like WBURG it can easily find several hot spots why personal style is involved.
SM. Fun fact about SENSO?
TM. SENSO is a Family owned company—and all three daughters, all in their 20′s play different roles in the overall production of the line. They are amazing people.
Learn more about SENSO at www.sensodiffusion.com
